DIY PR: 7 Low-Cost Strategies to Create Hype for Your Business
For startups and small businesses, budget constraints can often put professional PR services out of reach. But that doesn’t mean you can’t create hype on your own! DIY PR can be both effective and affordable if you know where to focus your efforts.
Here are seven low-cost PR strategies to help you get started.
1. Leverage Social Media
Social media is one of the most accessible ways to generate hype for your business. Start by consistently posting valuable content on the platforms where your audience is most active. Engage with followers, and make sure to comment on relevant industry conversations.
Pro Tip: Share behind-the-scenes content to make your brand more relatable.
2. Use Free Tools for Press Release Distribution
There are free or low-cost platforms like ResponseSource and Journalist Enquiries where you can distribute press releases without a hefty budget. Focus on writing a compelling story that will stand out to the media.
3. Create a Media List
Build your own media contact list by researching journalists who cover your industry. Send personalised pitches that explain why your story is relevant to their audience.
4. Network Within Your Industry
Don’t underestimate the power of networking. Attend industry events, join online forums, and participate in webinars. Building relationships with influencers and journalists can organically boost your PR efforts.
5. Become a Thought Leader
Write guest posts, contribute to blogs, and offer to speak at events. Thought leadership can be a low-cost way to get exposure while demonstrating your expertise.
6. Partner with Other Small Businesses
Collaborate with businesses in your area or industry. A joint press release or event can help both parties gain exposure and share costs.
7. Capitalise on News Trends
Monitor industry trends or news and tie your business to relevant stories. Being reactive and timely can get you noticed by the press.
Final Thoughts
You don’t need a big budget to get the word out. With a bit of creativity and determination, these DIY PR strategies can help your small business create hype and gain visibility. If you need more help, join our PR workshops for actionable tips on maximising your PR efforts.
